What Happened to Snowmobile Racing on TV?

Winter Racing

Beginning in the nineties, snocross racing was the ‘place to be. It was the very best racing venue around at the time and it became the the testing ground for new tech that would ultimately benefit consumer trail sleds: new advances in suspension, chassis designs and even clothing made huge leaps forward.

There is always a need for a pro circuit. The 70s Sno-Pro Oval circuit is considered by many to be the glory days. That side of racing got hit by recession in the early 1980s. Racing organizations have been coming and going ever since. The 1990s brought with it an effective consensus… Snocross was the major league of snowmobile racing.

MRP led the Midwest circuit and they were eventually bought out by the WSA – with some manufacturer backing. The new group had great plans and the industry wanted national TV coverage to advance its marketing power. Nevertheless, getting snowmobile racing on national Television coverage is a demanding and expensive.

In fact, the new race organization had to employ an outside production company to create the race program, and find advertising partners to cover time on the tube. All of this costs money and those costs quickly began racking up to the tune of hundreds of thousands of dollars. This type of $$$ is a BIG DEAL for such a small industry.

After some time TV costs swept up with WSA, who eventually bowed out from the snocross game. A group of investors met up and formed WPSA, but did not fare far better. After a few seasons in addition they found themselves within an untenable position. Would this finally be the finish of pro snocross? Would the industry decrease an even into unorganized local races without circuit to follow? After that sort of a beating, who would actually intensify and save the snocross pro circuit?

Here we are in 2016, and it looks like snowcross is back, with ISOC-sanctioned AMSOIL Championship Snocross (ACS). There are eight national races continuing through 2016 season. It began with the AMSOIL Duluth National at Spirit Mountain in Duluth, Minn.

The ACS is thenew premier snocross series in the world, and it’s sanctioning races throughout THE UNITED STATES. The world’s best racers, including Group AMSOIL riders Lincoln Lemieux, Tim Tremblay and Ross Martin are all ACS riders.

Check your listings for all televised ACS events!


Staying Warm During Winter Racing

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